binmucker.com/audit
Live
Free Local SEO Audit
An AI audit that scores a business across 6 categories from real website and Google Profile data. Actionable fixes in about 90 seconds.
Binmucker/by Conor Chepenik
A builder's home base on the internet.
Free tools, daily essays, Bitcoin projects, breathing exercises, a retro game, and a few experiments that defy category. If something is genuinely useful to me, I ship it so it can be useful to you too.
Run a local business?
Get found by Google and the AI engines.
Your customers now ask ChatGPT, Claude, Perplexity, and Google AI Overviews where to go. I help local businesses show up in all of them — starting with a free 90-second audit.
- Free AI SEO audit
- 30-min strategy call
- 3-fix guarantee
Where I'm most active
The day-to-day lives on X.
Builds in progress, Bitcoin takes, and half-formed ideas — posted in real time. It's the fastest way to follow the work and reach me.
Follow @ConorChepenik on XNew here? Five seconds.
Start Here
I write every day
A commitment to daily publishing on Medium, no matter the mood.
I ship small useful tools
Audits, calculators, games, breathing aids. Built for me first.
Bitcoin and Lightning, always
Sound money, self-custody, and invisible payments are the throughline.
Health, family, weird detours
Software is not the whole point. The rest of life shows up here too.
Shipped from this desk
Built by Me
Original tools, services, and oddities I actually use.
binmucker.com/services
Live
AI & Bitcoin Services
Consulting, content, audits, and Bitcoin integration work. Priced in sats, because I practice what I write.
bitcoincoloring.com
BookExternal
Bitcoin Coloring Book
A kid-friendly introduction to sound money and self-custody. Print, color, learn, repeat.
quotestoansweryourquestions.replit.app
ExperimentExternal
Handwritten Letters
Real pen, real paper, real human. Buy a personal letter with sats and I put it in the mail.
See it before you run it
What the free audit looks like
53Average
Sample: Jax Coffee Roasters
Solid reputation and a real Google presence, but the website and AI signals are leaving customers on the table. Three focused fixes would move the needle fast.
Category Breakdown
Google Business Profile
72Website & Technical SEO
54Reviews & Reputation
81Content & Social
38Competitive Position
47AI Readiness
29Example Fixes
High
Add LocalBusiness schema with your hours, geo, and menu URL so AI engines can quote you directly.
Medium
Reply to your last 15 Google reviews — recency and response rate both feed local ranking.
Medium
Publish 3 neighborhood pages targeting "coffee roaster near me" searches across Jacksonville.
Sample report. Your real audit pulls live website and Google Profile data.
Run your free auditSound money and sovereignty
Bitcoin & Lightning
Tools and profiles for the Bitcoin-curious and the already-orange-pilled.
soundmoneymortgage.com
ToolExternal
Sound Money Mortgage
A mortgage calculator that surfaces monthly payments, amortization, and what a home really costs in Bitcoin terms.
saylorscope.com
ToolExternal
Saylorscope
Track how different investments are likely to perform over years. A quiet stress test for long-term conviction.
primal.net
SocialExternal
My Nostr
A decentralized network where I actually get paid to post. Follow along or zap the good stuff.
fortunesats.com
ExperimentExternal
Fortune Sats
A Lightning-powered fortune teller. Pay 100 sats, receive a line of wisdom. A tiny ritual that shows how micropayments feel when the friction disappears.
Daily output, public thinking
Writing & Ideas
Daily essays, longer posts, and the occasional argument with myself.
Not everything has to be productive
Play & Practice
A retro arcade, a Lightning racer, a breathing app, and a guitar coach. Reminders that software is not the whole point.
binmucker.com/space-invaders
Game
Space Invaders
A browser-based retro arcade with 5 levels, power-ups, boss fights, and an endless mode. Built for fun.
ryracer.com
GameExternal
RyRacer
A 3D arcade combat racer where sats are on the line. Free 30-second practice laps, or 1,000 sats to enter the global leaderboard. Lightning makes the stakes real.
binmucker.com/breathe
Tool
Breathe Better
Five science-backed breathing patterns, animated, no login, no ads. Calm down, perform better, sleep easier.
guitargui.com
ToolExternal
GuitarGui
A free, open-source guitar coach. Tuner, metronome, lessons, and songs in one place. No account, no ads, no paywall. MIT-licensed.
Value for value, transparent
Picks & Partners
Affiliate links for things I actually use. If you sign up through them, we both win.
The credit card, hardware wallet, hosting, and services I actually pay for and earn from now live in one place.
Honest affiliate picks, full disclosure, no fluff — just the tools behind the work.
See my full stackBehind the site
Who is the Binmucker?
I'm Conor Chepenik. A while back I committed to writing every day, forever, and that habit turned into a habit of building things in public. The tools, the books, the odd little apps, they all come out of that practice.
I care about Bitcoin, sovereignty, and software that respects your attention. I mostly build for myself first. If a thing is honestly useful to me, there is a decent chance it is useful to someone else too. That is what this site is. A place where the writing, the code, the experiments, and the detours all live together.
Value for value
If something here saved you time, taught you something, or made you laugh, you can send sats. Not required. I keep building either way. This is just how you participate in the healthy version of the internet if you want to.